Dana Zubari: Empowering Women in Fitness and Business

Dana Zubari is a prominent figure in Bahrain’s fitness and entrepreneurial community. As a co-owner of TruActive, Bahrain’s leading sportswear company, Dana not only promotes an active lifestyle through her brand but also leads by example. She’s the co-captain of Cycling Bees and Lettuce Run, two all-female groups dedicated to running and cycling, which have inspired many women to embrace fitness. In addition to being a fitness advocate, Dana is a dedicated mother to her daughter and a popular Instagram influencer, where she shares her journey in fitness, entrepreneurship, and motherhood.

Support from Poseidon Performance

Dana has a strong fitness foundation, but with her busy lifestyle, she often seeks expert guidance for fine-tuning her training regimen. Nicholas Martin-Jones, founder of Poseidon Performance, has become her trusted advisor, providing her with targeted advice for optimizing her workouts. Whether she’s preparing for a cycling event or balancing strength training with her running group, Nicholas ensures that her training is aligned with her goals.

Through tailored support, Nicholas helps Dana maintain her fitness at an elite level, even with the demands of business, motherhood, and community leadership. He assists in structuring her routines to maximize efficiency and prevent injury, offering advice on everything from strength training to endurance development.

Dana’s influence extends far beyond her personal achievements. She continues to inspire and mentor women across Bahrain through her role in TruActive and her leadership in Cycling Bees and Lettuce Run, showing that balancing fitness, business, and family is not only possible but rewarding.

Nicholas Martin-Jones

Nicholas Martin-Jones is a strength & conditioning coach and sports rehabilitation specialist, and the founder of Poseidon Performance in Dartmouth, Devon. With over two decades of experience in high-performance environments — including elite military units, international athletes, and complex rehabilitation settings — his work focuses on building strength, resilience, and long-term physical capacity.

Nicholas specialises in bridging the gap between rehabilitation, performance, and longevity. His approach is principle-driven rather than method-led, using progressive loading, intent, and adaptation to help clients move beyond maintenance and build bodies capable of meeting real-world demands.

At Poseidon Performance, he works with adults who value intelligent training, evidence-based practice, and outcomes over trends — from return-to-play rehabilitation to strength for life.

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